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INTERNAL
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INTERNAL
LOVR MANAGEMENT · INTERNAL · SAV + NATHAN ONLY
Everything we need to read, understand and explain LOVR Management. What it is, the systems behind it, how we brand it as our own, the proof other people are already making real money from it, where the market sits, where we sit above it, and the two lanes we sell it into. This one stays between us.
Begin ↓LOVR Management is one productised service, the same shape for every client. We hold a connected set of systems, brand every part of it as LOVR, and run it for the client as a managed account. They never log into a tool, never pay a vendor, never learn a platform. They get one branded space, one report each month, and one invoice from us.
Three live parts make up the offer. The first catches every lead and follows it up. The second plans, publishes and reports the social. The third runs the paid ads. Underneath all three, a single LOVR report pulls the whole picture into one readable narrative each month. That report is the actual product, not a dashboard.
The rule that keeps it scalable: this is the standard offering, the same three parts, the same way, every time. Custom-per-client is the thing that breaks it. A one-off custom request (Chelsea's notification scheduling) is the exception we allow, never the offer we lead with.
The technology is not what sets us apart. Claude running Meta ads is a named, buyable category already (see the market section). What sets LOVR apart is the wrapper: one roof, one report, one invoice, the client keeps ownership of their account and data, and a real person owns the money. We sell the result, and keep the tools out of sight.
These names are for us only. The client never sees any of them. Each one is rebranded LOVR on the way out, and each one has a fallback so delivery never stops.
There are two levels. The standard level gives each client their own login and full management inside a LOVR-named space. The full white-label level puts the LOVR name and logo on the dashboard, the reports and even the notification emails, with nothing of the platform underneath ever showing. Full white-label is the recommendation, because one LOVR roof is the entire point. The client never sees the platform, never deals with the vendor, never gets a bill from anyone but us.
We hold one master account and each client lives inside it as their own brand, on their own sub-account. When they sign in they see only their brand: their own calendar, their own numbers, their own reports, all under the LOVR name. They never see another client and never see the tools doing the work. For clients who would rather not log in at all, the monthly report and a short voice or written update is enough, the dashboard is there if they want it.
We give the data in more than one form so it suits how each client likes to receive it.
The single branded monthly report, in plain language. Live dashboard access to their calendar and published posts. Performance analytics across every platform. Competitor tracking. A single inbox for comments and messages. A link-in-bio page. Threshold alerts when something needs eyes.
Theirs to keep, always: their own account, data, pixel and audience lists. If they leave, they walk out with all of it. Ours: the master accounts, the system setup and the automation that runs behind the brand. We run the work, we never hold them hostage to it.
Metricool is the engine on the social side. From one calendar it schedules across Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube, X and Google Business. We load a whole month at once, captions in a simple sheet and media from a shared Drive folder. It tracks analytics and competitors, sends an automated branded monthly report, and gives a single inbox, a content assistant and a link-in-bio page. There are two ways it publishes, and the difference is the whole conversation with clients like Chelsea.
We load it, it publishes itself at the set time, no one touches a phone. Clean on every platform. The one trade is Instagram Reels, where the audio has to be a licensed or original track, not a live trending sound picked in the moment.
Everything is scheduled, and at post time the client gets a notification on their phone. They tap it, the post opens already built, they pick the trending audio inside Instagram, and post. Keeps them in full control of the sound. More LOVR involvement, so it carries a premium.
The truth to hold: no platform anywhere can reach into Instagram and pull a live trending sound on its own. Instagram locks it to the app. Real trending audio always needs a human tap. Most clients are happy fully automatic. The notification route is for the ones who want their hands on the sound.
Nothing rests on a single point. Every layer has a manual or native backup, so a tool or a connection dropping never stops the work. If the AI layer is out of the loop, ads run from Meta's own Ads Manager by hand, scheduling runs from Metricool's own scheduler, leads run from GoHighLevel's native tools, and the report gets built from each platform's own numbers combined by hand. If an automatic post ever misses, the notification mode is the manual backstop. The branding level can also step down from full white-label to the standard tier without losing the service, only the polish.
Every enquiry from the ads, the Google listing and the website lands in one branded system and gets followed up the moment it arrives. Pipelines, nurture and follow-up that stops the instant a lead replies. This is the stickiest part and the lightest to deliver once set up, which is why we lead with it when growing an existing client. Instantly is the outbound side of this same part, and stays the not-live soft add-on.
We plan and queue a whole month of content across every platform and publish it, either automatically or by notification where the client wants a hand on the trending sound. Branded monthly reporting and competitor tracking come with it.
We build and run the paid campaigns and watch them around the clock, with a named person at LOVR holding the budget and the creative direction. The client's own audiences feed the campaigns, and the same data loops back into the content. Accountable, never left alone. Ad spend is always the client's and goes straight to the platform.
This is a proven model, not a hunch. Market research across roughly eighteen sources, including Reddit's agency community, GoHighLevel owner groups and operator breakdowns, all point the same way.
Operators publicly run this exact white-label model at six figures a month in profit. One agency fee at the top, client sub-accounts resold underneath at a margin. The numbers hold because the tool cost barely moves with client count: the base for around fifty clients runs near five hundred dollars a year. The gap between what it costs to run and what the market pays is the whole business.
The market is crowded with people selling the software. It is wide open for people selling the outcome. Two lines that landed from the owner groups:
"People sell the platform rather than solving problems. Sell the solution to a problem, not the platform."
"Sell the outcome they are looking for, not the channel." (from an agency that grew from five hundred thousand to six and a half million.)
The most-repeated warning across every source, almost word for word: "When you sell it before you systemise it, clients get confused, delivery becomes chaotic, churn goes through the roof." This is exactly why we hold the sequence and do not sell faster than we can deliver.
Operators agree: bundle, do not sell line by line. "All under one roof" is endorsed across the board as the thing that keeps clients in.
Three worth knowing, because they prove the model at different points.
Runs the own-the-systems, all-in-one model (site, CRM, AI, reviews, ads, reporting, support) at $1,699 to $4,000 a month. Pitches itself openly as thirty to eighty percent cheaper than the boutique-agency alternative, which it puts at $4,000 to $15,000 a month. Proof the bundle sells at this level and that the saving is the story.
Fully white-label managed ads. You sell it, they run it, your brand gets the credit. They charge a reseller around $497 a month per account plus a small membership, and resellers mark that up to $997 to $1,500. That is the exact resell spread, published.
Closest competitor to the ads part: AI connected to Meta and Google ads, around $100 a month, claiming over two thousand marketers and half a billion dollars in ad spend across twenty-three countries (their own self-reported figures). The lesson is in the positioning section: we do not fight them on "AI runs your ads", we win on ownership and the report.
These are the field's numbers, not ours, and not where LOVR lives. They are here so we can read the landscape and explain it with confidence. Most of these players sell on price and software. LOVR sells premium creative and strategy with the systems wrapped around it, which sits well above this floor. All figures are vendor-published or cited from 2026 breakdowns.
Who else is in the market, and what they charge
| Operator | What they are | What they charge |
|---|---|---|
| Ryze AI | The lookalike on the ads lane. AI connected to Meta and Google in one click. | ~$100/mo |
| North American Advertising | Fully white-label managed ads, resold under your brand. | ~$497/mo per acct wholesale resold at $997 to $1,500 |
| PatientGain | The closest match to our own-the-systems, all-in-one model. | $1,699 to $4,000/mo ads at 18% of spend |
| Growthable | White-label CRM support and done-for-you setup. Clearest price card. | $549 to $649/mo + setup |
| Scheduling rivals | White-label social schedulers, for positioning against Metricool. | Sendible ~$570 to $614/mo Vista Social $349/mo SocialPilot $85 to $170/mo |
| Flat-fee ad managers | Productised ad management, the low-end floor. | Feedbird $499/mo Tier 1 Clicks $997/mo Third Marble $549/mo |
| AI-ads software | The autonomy crowd we sit apart from, not match. | Madgicx $49 to $499/mo Albert.ai $1,500+/mo |
What the market charges per service (the averages, the commodity floor)
| Service | What clients pay |
|---|---|
| CRM software access only | $97 to $497/mo · common $197 to $297 · never under $197 |
| CRM full done-for-you retainer | $297 to $997/mo · high-value niches $500 to $2,500 |
| Paid ads management | 10 to 20% of spend, or flat $500 to $1,500/mo under ~$5k spend · premium ~$2,000 base + 10 to 15% |
| Social management (organic) | $800 to $2,500/mo · + $500 to $2,000 when paid is added |
| Bundled all-under-one-roof | entry ~$1,000/mo · mid-tier $2,000 to $7,500 · the close analog $1,699 to $4,000 |
| Setup / onboarding fee | 50 to 100% of first month, or waived for a 12-month commitment |
The averages above are the commodity floor. LOVR is not on that floor and should never be priced to it. Our clients already pay around three thousand dollars for a three-month social engagement on the strategy and content alone, and that is before any of this is added. The creative and the strategy are the premium, and the systems wrap around them.
So LOVR Management as a full package sits above the generic bundled band, not inside it. The field tells us the shape and the floor. It does not set our price. We price off the value of the work LOVR already does, and add the systems on top.
The same product runs into two very different markets, and we price and pitch it differently in each. They do not compete for the same clients. One is Sav's premium lane, the other is volume in the lower market.
Premium, creative-led clients. Architects, designers, property developers, the high-end brands. Full white-label, hands-on, top-of-band and above. These are the same names as the high-ticket new-business lane, where a brand refresh runs $15,000 to $40,000 and a retainer runs $8,000 to $25,000 a month. LOVR Management is the standing engine wrapped around that work, priced on the value of it. Fewer clients, deeper relationships, the report and the human contact matter most.
Productised and systemised for the wider market. Agents and smaller local businesses. Leaner setup, lower entry price, more clients, the automation doing more of the lifting. This is the volume new-business lane, the personal-branding and listing-and-ads tier, the $500 to $2,000 a month range. The play here is repeatable rollout, not one-to-one attention. Build it once, sell it many times, keep delivery light.
Same three parts under the hood. The difference is the level of white-label, the depth of human involvement, and the price. High-ticket is sold on the result and the relationship. Volume is sold on the system and the ease.
1. LOVR runs its own ads on the system first, and produces the first real branded report. That report is the demo.
2. Lawrie next, the first live client, then the two or three warmest existing clients (La Vida, Chelsea).
3. Per client, lead with leads-and-follow-up first, then scheduling, then ads. It is the stickiest and lightest to deliver.
4. Make the rollout near one-button before opening the volume lane wide.